Friday, November 30, 2012

Visit Lincoln | Meet Lincoln

Current students from BA (Hons) Creative Advertising course are playing a central role in the creation of a new marketing and advertising campaign to promote the city of Lincoln as a quality business and tourism destination.

'Meet Lincoln' was launched by a group of businesses within the Visit Lincoln Partnership (VLP). Whilst the main focus of the current Visit Lincoln is to increase the volume of leisure and short break visitors to Lincoln, Meet Lincoln will focus on raising awareness of the city as a place to meet, host conferences and bring events into the area. 

Visit Lincoln Partnership manager, Emma Tatlow, worked with the University of Lincoln’s School of Art & Design and asked third year Creative Advertising students to come up with a 'big idea' to promote Lincoln as a place for meetings and events.

Emma said: "Working in collaboration with the university on this project is really exciting.  Whilst 'Visit Lincoln' has developed a brand for the city, the students were asked to take this to the next level and come up with a creative concept for business tourism that could be applied to a range of media - such as print advertising, exhibition stands and online ads.

"The students have thrown themselves into the project and I'm impressed with the depth of their homework researching the target audiences and thinking carefully about Lincoln's unique selling points, and how the city can best be promoted to a business audience.

Creative Advertising Programme Leader, Gyles Lingwood said "The first round of creative concepts that the students presented were really strong. We shortlisted six that would have all worked well as different marketing campaigns. But the winning idea really captured our imagination by using inspiring individuals from the county's past right through to the present day.

"Now we have the ‘big idea’ this winning concept will now be passed to a local design agency to develop into a workable design. Once this has been done we will reveal whole Meet Lincoln marketing and communications campaign".

Gyles continued, "It is really important for our students to work to a real, ‘live’ brief. The 'Meet Lincoln'project gave our students the opportunity of working with a client and using creative thinking and communication skills to solve a real commercial problem.

"We have such a pool of talented young people at the university, and the work that the students have done on this project will bring a tangible benefit to businesses in Lincoln and Lincolnshire."

The above images show the rich cultural heritage of Lincoln such as the historic Cathedral and Castle and the modern vibrant part of the city down on the Brayford Pool, the beautiful marina in the heart of the city.

Friday, November 23, 2012

Lincoln graduate makes a bang at international film festival

Last weekend a short documentary film made by BA (Hons) Contemporary Lens Media graduate, Cory Marsh whilst at the University of Lincoln, 'Sleight of Hand' was screened at Bang! Film Festival in Nottingham.

The festival selects films to highlight important contemporary issues within today’s society, and ‘Sleight of Hand’ provides a unique glimpse into the life of Walter Sleight, a renowned 90 year old magician from Lincoln. Described as “charming and poignant”, the film combines vintage television footage, magic tricks, jokes and heart breaking intimacy.

Celebrating the spectacle of the short film genre from across the region, country and globe, bang! is the East MidlandsPremier Film Festival and Cory’s short documentary was showcased alongside established and upcoming filmmakers and directors from around the world.

Following his graduation from the University of Lincoln, Cory successfully completed an internship at award-winning production company, Partizan Pictures, and has been working on exciting freelance projects, including a project with celebrity chefs Mike Robinson and Valentine Warner. Cory has now been offered a prestigious role with one of the largest post production companies in the UK.

He said: “Now I am very much looking forward to the future, and am confident that I can use all of the skills that I developed at the University of Lincolnand apply them to the real world, when I'm working with great production teams in London.”

On Cory’s achievements, Adam Verity, Programme Leader for BA (Hons) Contemporary Lens Media, said: "Cory proved to be an excellent student, and his final year film work in particular demonstrated not only great creative and visual talent, but also technical expertise. We are not surprised that his work is doing so well at international film festivals such as Bang! In Nottingham, and that his career in London is progressing so well. It's fantastic to see our talented graduates achieving their career goals - and we wish Cory and all of our Alumni continued success." 

Pictured above is Cory with Walter.  Cory's film is now available to view on Vimeo.  The rest of above stills are all taken from the film itself.



Wednesday, November 21, 2012

Potential students visit Lincoln at UCAS Design Your Future Fair at London ExCel

Last week, just under 5,000 young art and design students, looking for ideas as to their University choices, attended the annual Design Your Future exhibition, organised and hosted by UCAS, which this year was held in exhibition hall S1 at ExCel in London Docklands.

Students were able to visit stands from all the major art schools in the UK to discuss study options in Art, Architecture and Design, as well as to see examples student work. Both days were extremely well attended and we were kept busy the entire time.

Representing the College of Arts' Schools of Architecture, and Art and Design were Art and Design Admissions Officer Natalie Mawson (above left), Art and Design Faculty Officer Lisa West (above right), and 3rd year current Architecture student Molly Judge (above centre), as well as Marketing and Recruitment Officer, Laura McCarthy (below centre).

UCAS also organised a series of workshops which were also well attended; the most popular topic tending to be Perfecting your Portfolio advice, which the University of Lincoln, along with other Universities, presented to hopefully potential applicants.

Of particular interest this year on the Lincoln stand was the stunning display of work from current students of BA (Hons) Jewellery and Object, including items of upcycled jewellery which had recently been exhibited as part of a joint upcycling project with BA (Hons) Product Design in Eindhoven, The Netherlands, as part of Dutch Design week last month.  The items which became quite a talking point were the bangles created from used Nespresso coffee capsules, shown below, which attracted a lot of interest, but in terms of design, but also in terms of sustainable design.

If you missed the show, there's another chance to visit it, this time at Manchester Central Convention Complex on 26-27 November.  You will need to book via UCAS and there is a small admission charge.

Come and meet us in Manchester on stand 41 - we look forward to seeing you.

Illustration graduate featured in Creative Boom

The online magazine and community of Creative Boom is currently featuring the artwork of recent BA (Hons) Illustration graduate, Sarah Dawn Galley, in the Inspiration section under Illustration.  Sarah graduated last academic year with a First Class Honours Degree.

More of her work can be viewed by following this link.

Friday, November 2, 2012

Student accepts video award in Hollywood

Kenny van Mierlo, who graduated from BA (Hons) Contemporary Lens Media has just received his award of 2nd prize in the video category of the European final of this year's Young Creative Chevrolet competition.  He flew out to Los Angeles to join the award ceremony in Hollywood.

You can view the Kenny talking about his experience in Hollywood on this link between 38 and 53 seconds.   As he later told us, "we had a blast". Kenny joined us in the third year of the course from Sint Lucas College in Boxtel, The Netherlands.

His video can still be viewed on the Young Creative Chevrolet website and click on 2nd prize.

Thursday, November 1, 2012

New building for School of Art and Design starts to take shape

After weeks of foundation work, the steel frame has started to go up, and we can now begin to see an outline of the new building which will become the home for the School of Art and Design.  It's fast becoming a reality.

View of the front corner taken from outside the Engineering building with the cathedral just peeping through the steel frame.

View of the steel frame taken from the Architecture building, looking east towards the Lincoln Performing Arts Centre.

With the Engineering building to the right and the library and Enterprise buildings in the rear of the photo, the new Art and Design building will sit right in the heart of the modern Brayford campus.

The white crane glistens in the late Autumn sun, against the blue skies. 

View from the Main Admin building looking towards the rear of the site.