Friday, November 30, 2012

Visit Lincoln | Meet Lincoln

Current students from BA (Hons) Creative Advertising course are playing a central role in the creation of a new marketing and advertising campaign to promote the city of Lincoln as a quality business and tourism destination.

'Meet Lincoln' was launched by a group of businesses within the Visit Lincoln Partnership (VLP). Whilst the main focus of the current Visit Lincoln is to increase the volume of leisure and short break visitors to Lincoln, Meet Lincoln will focus on raising awareness of the city as a place to meet, host conferences and bring events into the area. 

Visit Lincoln Partnership manager, Emma Tatlow, worked with the University of Lincoln’s School of Art & Design and asked third year Creative Advertising students to come up with a 'big idea' to promote Lincoln as a place for meetings and events.

Emma said: "Working in collaboration with the university on this project is really exciting.  Whilst 'Visit Lincoln' has developed a brand for the city, the students were asked to take this to the next level and come up with a creative concept for business tourism that could be applied to a range of media - such as print advertising, exhibition stands and online ads.

"The students have thrown themselves into the project and I'm impressed with the depth of their homework researching the target audiences and thinking carefully about Lincoln's unique selling points, and how the city can best be promoted to a business audience.

Creative Advertising Programme Leader, Gyles Lingwood said "The first round of creative concepts that the students presented were really strong. We shortlisted six that would have all worked well as different marketing campaigns. But the winning idea really captured our imagination by using inspiring individuals from the county's past right through to the present day.

"Now we have the ‘big idea’ this winning concept will now be passed to a local design agency to develop into a workable design. Once this has been done we will reveal whole Meet Lincoln marketing and communications campaign".

Gyles continued, "It is really important for our students to work to a real, ‘live’ brief. The 'Meet Lincoln'project gave our students the opportunity of working with a client and using creative thinking and communication skills to solve a real commercial problem.

"We have such a pool of talented young people at the university, and the work that the students have done on this project will bring a tangible benefit to businesses in Lincoln and Lincolnshire."

The above images show the rich cultural heritage of Lincoln such as the historic Cathedral and Castle and the modern vibrant part of the city down on the Brayford Pool, the beautiful marina in the heart of the city.

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