Thursday, July 12, 2012

D&AD success for Creative Advertising

Congratulations to Claire Stokes and Christina Smith from BA (Hons) Creative Advertising on winning a highly coveted D&AD Yellow Pencil. D&AD is one of the most prestigious international awards in advertising and to be recognised in this way is testament to the effort that the girls put into their work.

Hundreds of students from around the world enter into the competition and the standard of work is extremely high so to win amongst such company shows just how well they have done. The girls won the Digital Advertising category and the client for this year’s competition was Spotify. Claire and Christina came up with an idea that neatly tied together the strengths of Spotify and Facebook to create a campaign that rewarded music fans for their dedication.  

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